Hello,

I’m Merve.
A London based
Product Design Lead.

Most recently, I led the design of a data asset management tool and built a design system from scratch. Prior to that, I was involved in an eComm project, as well as product design for end-to-end FIX and Blockchain projects.

Experience

  • 9+ years designing digital products

  • Led design systems used across multiple products

  • 0 → 1 product launches

  • Fintech, Blockchain, Data & SaaS

  • UK-based, working globally

My Design Process

  • Research & Discovery

    Understanding users, business objectives, and technical constraints to identify the right problems to solve.

  • Product Strategy

    Turning insights into clear priorities, user journeys, and experience principles that guide decision-making.

  • Design Execution

    Creating intuitive, scalable experiences through exploration, prototyping, testing, and iteration.

  • Launch & Optimisation

    Partnering with engineering teams to deliver high-quality products and continuously improve them through data and feedback.

Testimonials

  • "Her talent goes far beyond just design she combines a deep understanding of user experience with strong product thinking and stakeholder management skills."

    —Thomas O’Leary

  • "Merve is a pro at taking business goals and turning them into design solutions that are easy for users to navigate. She is also a great collaborator, making her a valuable member of any team."

    —Sebastian Du Rand

  • "Merve supported me and other colleagues from different teams across the company when the project needed it. She was always solving the company's problems and was not afraid to step into the complex ones. She also coached her peers whenever possible."

    —Olivia Chou

  • "Merve is incredibly hardworking, detail-oriented, and always willing to go the extra mile to get things right. She’s a true team player who brings energy and clarity to every collaboration. Whether working with developers, marketers, or senior leadership, she communicates effortlessly and always keeps the user at the center of the process."

    —Thomas O’Leary

  • "Merve's skills in Product Design are truly exceptional. She has a keen understanding of how to design products that are not only visually appealing, but also user-centered and easy to navigate. Her ability to understand the needs of the users, and to translate them into intuitive design solutions is remarkable. She was always able to effectively collaborate with our team, and her contributions were key to the success of the projects we worked on together."

    —Halil Irmak