Merve Simsek, Lead Product Designer

Lead product designer who makes complex products feel simple.

Research first, then strategy, design & launch, hand in hand with engineers.

Good design makes complex workflows clear, consistent & easy to use.

9+ years across fintech, blockchain, e‑commerce & data, at Anmut, Iress and RAC.

Open to contract & permanent Lead / Senior product design roles.

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I led the end-to-end design of a data asset management platform, and built the design system behind it.

I led the end-to-end design of a data asset management platform, and built the design system behind it.

0 to 1 ∙ Design System ∙ Data & SaaS ∙ B2B Web App

I redesigned the UK Breakdown Cover journey for a brand trusted by 12.7m members.

I redesigned the UK Breakdown Cover journey for a brand trusted by 12.7m members.

E-commerce ∙ User Research ∙ A/B Testing ∙ Mobile-first
I designed a single, global, cloud-native FIX Hub for teams across the financial services industry.

I designed a single, global, cloud-native FIX Hub for teams across the financial services industry.

Fintech ∙ B2B ∙ Enterprise ∙ Trading Infrastructure
I designed a crypto exchange web app that helps businesses reach a new generation of customers.

I designed a crypto exchange web app that helps businesses reach a new generation of customers.

Blockchain ∙ Web App ∙ Fintech
I designed a mobile money app to receive, pay, send and save towards goals, all in one place.

I designed a mobile money app to receive, pay, send and save towards goals, all in one place.

Fintech ∙ Mobile App ∙ B2C
I designed a free sports app for communication, matchmaking and knowledge sharing in combat sports.

I designed a free sports app for communication, matchmaking and knowledge sharing in combat sports.

Mobile ∙ Social ∙ Sports ∙ Matchmaking
I reimagined the matchday experience, bringing every step of the fan journey into one app.

I reimagined the matchday experience, bringing every step of the fan journey into one app.

Concept ∙ Research ∙ A/B Testing ∙ Mobile & Web
I redesigned the website of a global leader in vacuum and abatement technologies.

I redesigned the website of a global leader in vacuum and abatement technologies.

Web Design ∙ Website Redesign ∙ B2B
I designed the website for an all-in-one card that works as both credit and debit.

I designed the website for an all-in-one card that works as both credit and debit.

Web Design ∙ Fintech ∙ Landing Page

And when I'm off the clock, I redesign the games I play. Explorations, just for fun.

I tackled the Xbox UI of Baldur's Gate, improving the experience within a tight timeframe.

I tackled the Xbox UI of Baldur's Gate, improving the experience within a tight timeframe.

Gaming UI ∙ Console ∙ UX Audit
I redesigned Modern Warfare II's TV-style menus to bring navigation back to familiar FPS patterns.

I redesigned Modern Warfare II's TV-style menus to bring navigation back to familiar FPS patterns.

Gaming UI ∙ Navigation ∙ Personal Concept
I recreated Battlefield 4's main menu, exploring layout, navigation and visual hierarchy at scale.

I recreated Battlefield 4's main menu, exploring layout, navigation and visual hierarchy at scale.

Gaming UI ∙ Visual Hierarchy ∙ Concept