Himalaya Exchange App is designed to be intuitive, with an interface that enables easy buying and selling of crypto.
The Client
Himalaya Exchange wants to help things run smoothly. Himalaya Coin (HCN) can be integrated easily and quickly to expand businesses to a new generation of customers.
The Himalaya Exchange is protected with military-grade security systems, providing a secure and safe service. As well as 2-Factor Authentication for all users, adding a second layer of protection safeguards your data and assets from a wide range of cyber-attacks, ensuring your peace of mind.
The Goal
As Senior UI/UX Designer, I was responsible for building a crypto exchange platform. In our first client meeting, we discussed the scope of what Himalaya Exchange was trying to achieve and worked to identify how our team could best help them accomplish those goals (given our limited timeframe).
We decided to begin by identifying what makes an engaging experience for Himalaya Exchange’s target users.
Research & Planning
After conducting initial research, I started by creating user personas to represent our target audience. These personas were based on demographic data, behaviour patterns, and needs of our users. Also I have done user research sessions with internal users and stakeholders to understand more about what we need to achieve.
Once I had a clear understanding of our user personas, I developed user flows for the crypto exchange platform. User flows helped me identify the key steps that users would take to complete tasks such as buying or selling cryptocurrencies, depositing or withdrawing funds, and monitoring their portfolios. This helped me ensure that the platform would be intuitive and easy to use.
Next, I worked on creating a content strategy for the platform. This included deciding what content would be included in the platform, how it would be presented, and how it would be tailored to the needs of our users.
With the content strategy in place, I worked with the development team to choose the right technology stack for the platform. We considered factors like scalability, security, and user experience when selecting the technology stack.
Wireframes
High Fidelity Wireframes
UI Design
Responsiveness
Finally, I worked with the development team to launch the platform to the public. We made it available online, promoted it through marketing channels, and provided support to users.
Throughout the entire process, I worked closely with the development team to ensure that the design was aligned with the technical requirements and constraints of the platform. This collaboration helped us create a successful crypto exchange platform that met the needs of our users and was intuitive and easy to use.
I also placed a strong emphasis on providing comprehensive developer documentation. This documentation was meticulously crafted to empower the development team with the knowledge and resources they need to maintain, update, and enhance the Himalaya Exchange App effectively.
Our developer documentation encompasses detailed explanations of the design components, interactions, and coding standards. This invaluable resource enables developers to grasp the intricacies of the design, facilitating the seamless implementation of future updates or features.
Usability Testing
I also conducted prototype testing at various stages of the design process to ensure that the platform's design and functionality were aligned with the needs and expectations of our users.
Prototype testing involved presenting users with interactive mockups or early versions of the platform, allowing them to simulate real interactions with the system. These prototypes represented key user flows and features of the platform.
Participants were tasked with performing specific actions, such as executing cryptocurrency transactions, managing their portfolios, or funding their accounts, within the prototype. During these sessions, their interactions were closely observed, and their feedback was systematically collected.
The insights gathered from prototype testing were invaluable for identifying potential usability issues, user experience improvements, and fine-tuning the design. By involving users in this feedback loop, we ensured that the platform's design evolved iteratively, ultimately resulting in a more user-friendly and tailored crypto exchange platform. This iterative approach was instrumental in refining the platform's design to better meet the needs and preferences of our user base.
Development
Conclusion
In conclusion, the development of the crypto exchange platform was an end-to-end project initiated from scratch. It involved a comprehensive UX design process that encompassed thorough research, the creation of user personas, the development of user flows, the formulation of a content strategy, and the careful selection of a technology stack.
Throughout this journey, usability testing and prototype testing played pivotal roles in ensuring the platform's user-friendliness and alignment with the specific requirements of our target audience. The iterative feedback obtained from real users allowed us to make continuous refinements to the platform, resulting in a more intuitive and tailored user experience.
This end-to-end project, guided by user-centric design principles and feedback-driven improvements, culminated in the creation of a cryptocurrency exchange platform that not only met the needs of our users but also provided a secure, scalable, and user-friendly environment for cryptocurrency transactions and portfolio management.
If you would like to view additional screens that were not included, please feel free to contact me and I would be happy to share them with you.